We Are in a Unique Moment of Labor Upsurge That Requires Rethinking the Old Organizing Rules
Amazon and Starbucks workers have upended the old common sense for how to organize unions. Union leaders need to retool their organizing tactics to fit a moment when workers are leading the way.

Amazon Labor Union president Chris Smalls speaks at the Labor Notes conference in Chicago, June 17, 2022. (Jeremy Hogan / SOPA Images / LightRocket via Getty Images)
“Workers are reaching out to our union in unprecedented numbers,” says Alan Hanson, organizing director for United Food and Commercial Workers Local 400 in the Washington, DC, area.
And they’re coming to us in a way I’ve never seen. The checklist that staff organizers have — get a list, identify leaders, make sure the organizing committee is diverse and represents all departments and classifications — these workers are coming to us and they have already done all of that. I haven’t had four successful worker-generated organizing campaigns in my entire career, and we just had four in four months.
At one of those shops, Union Kitchen, a DC-based grocery store, workers went on a three-day strike before their union was even certified, a level of militancy that seemed all but extinct but has now begun reappearing in nascent organizing campaigns. After the strike and before the election, four Union Kitchen activists were fired, Hanson says — a scorched-earth union-busting tactic that is usually the death knell for a certification vote — but workers voted overwhelmingly for their union anyway.