Since 2016, as Bernie Sanders has risen in national prominence and his Medicare for All proposal has gained increasing momentum, corporate America has been gearing up for a war over the policy. And now, as the health and pharmaceutical industries align themselves with Joe Biden’s presidential campaign, we have a clearer idea of what their battle plan will look like.

As Bloomberg first reported Monday, the neoliberal think-tank Third Way has been polling Americans to figure out which attacks will be most effective in a coming public relations campaign against the policy. The survey builds on documents leaked to the Intercept in 2018, detailing the contours of a planned campaign by the private health care sector to “change the conversation around Medicare for All” and prevent it from “becoming part of a national political party’s platform in 2020.”

While billing itself as a “national think tank that champions modern center-left ideas,” Third Way is a conduit for a panoply of corporate interests that campaigns against left-wing policies — in 2013, two of its highest-ranking officials wrote a Wall Street Journal op-ed warning that “economic populism is a dead end for democrats.” One of those officials, Executive Vice President Jim Kessler, the former longtime aide of Wall Street’s favorite Democrat Chuck Schumer, has admitted the majority of Third Way’s financial support comes from Wall Street, which views the health insurance industry as a great investment. At least as far back as 2013, it was staffed with Republicans and fundraising from a variety of corporations, donations that the companies themselves sometimes listed as part of their lobbying budgets.

Today, one of its leadership team once worked for the National Association of Manufacturers, a Republican-aligned business group that, among other things, fights climate action and in its earlier years was one of the earliest forces to organize against Franklin Roosevelt’s New Deal. Meanwhile, Third Way’s board of trustees currently features a former private equity titan, a former Goldman Sachs executive, the head of a major corporate lobbying firm that has counted pharmaceuticals as its clients, and several other private equity and bank executives.

Third Way has openly said it views Sanders alone among the Democratic field as an unacceptable choice for the nomination, so threatened by his campaign that they’ve now come around to even longtime nemesis and Sanders rival Elizabeth Warren. In 2018, the organization convened a meeting of 200 elected Democrats, political operatives, and donors to “launch a serious, compelling economic alternative to Sanderism,” as Kessler put it.

Although health insurers and the pharmaceutical industry are funding a variety of Democratic candidates — all of whom are now either attacking or backed away from their earlier support for Sanders’s Medicare for All bill — the primary conduit for their campaign against the policy appears to be Biden. Health insurers were thrilled when Biden entered the race, seeing his campaign as a bulwark against Sanders’s plan for Medicare for All, and an In These Times investigation from July found that Biden received the most money in the Democratic field from insurance and pharmaceutical employees, while Sanders received the least. He kicked off his campaign with a fundraiser hosted by a health insurance executive, and one of Biden’s campaign aides is a former health care lobbyist.

Not only that, but Biden’s advisor and chief pollster John Anzalone is the president of the firm that authored Third Way’s survey, Anzalone Liszt Grove Research (Anzalone’s partner, Lisa Grove, conducted the polling). Anzalone joined Trade Works for America earlier this year, an organization co-founded by Vice President Mike Pence’s current chief of staff that’s partly funded by the pharmaceutical industry and is pushing for Trump’s sequel to NAFTA.

The results of the survey, which found majority support for Medicare for All among those polled, including 75 percent of Democratic primary voters, potentially give us a sneak preview of the negative campaign the health care industry and the candidates it funds will embark on.

Polling showed that solid majorities thought statements arguing that Medicare for All would “end Medicare as we know it” (54 percent), produce lower-quality care and longer wait times for seniors and the disabled (60 percent), and that it would cost an extravagant amount and require doubling payroll taxes (59 percent), were all convincing arguments against the policy. Most potent were statements pointing to issues with the chronically underfunded Veterans Affairs health care system (64 percent), and fearmongering about the wait times of the United Kingdom’s far superior (and deliberately underfunded) government-run health care system (61 percent). Deemed least convincing were arguments that Medicare for All would empower bigoted politicians to control Americans’ health care (39 percent) and that it would be a “giveaway to employers” (49 percent).

We’ve already seen the Biden campaign and other candidates deploy some of these arguments. Biden has made the ten-year $30 trillion cost of Medicare for All a core part of his attack on the bill, saying that the tax hikes needed to fund it are too expensive, that it would mean “Medicare goes away as you know it” and that “all the Medicare you have is gone,” and, as he told a forum hosted by seniors advocacy organization AARP, that it would create “hiatuses” in care. He even briefly deployed the argument that the policy would let employers “off the hook.” There is a remarkable convergence between Biden’s talking points and those tested by the organization’s survey.