Amid the chaos of America in 2020, a number of opportunistic political operatives have been inspired to “rebrand” in an effort to convey some sort of timely political realignment.

Not so much the major players of the Democratic Party. Most of them have either remained staunchly opposed to anything from the Bernie Sanders agenda, or they have doubled down on the party’s rightward drift to appeal to those elusive “moderate Republicans in the suburbs.”

No, it’s a number of enterprising Republicans who have acquired a new coat of paint — namely the “Never Trump” faction of conservatives who bemoan the incivility and chaos that Donald has wrought upon our country and their party. Of the Never Trumpers, among them high-profile conservatives like Max Boot, Bill Kristol, and Jennifer Rubin, none are quite so seemingly counterintuitive as the Lincoln Project, the political action committee formed in 2019 to “hold accountable those who would violate their oaths to the Constitution and would put others before Americans.” In practice, this means a massive press and social media campaign to support Joe Biden, the sort of Democrat that many wealthy Republicans would love to see in office.