Let the Games Begin

The Rio Olympics are taking to the extreme the overblown promises and neoliberal development now typical of the games.


The 2016 Rio Olympics start next month, and the lead-up is getting downright gruesome. A couple weeks ago, mutilated body parts washed up on Copacabana Beach, just meters away from the Olympic beach volleyball court. Before that, a Brazilian military official slayed Juma — a captive jaguar trotted out to drum up excitement for the games — during the Olympic torch relay.

These ghastly quirks seem to set these games apart. But Rio 2016 just extends practices that have become common in twenty-first-century Olympiads.

In fact, the killing of Juma may well be an apt — if grim — metaphor for working people stuck in today’s Olympic cities: sentient beings restrained in the service of a militarized spectacle that’s rigged to benefit the rich. The Olympics are a bonanza for the ruling class, and Rio shows us this in an extreme form.

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